Pay Per Click

PPC Management Agency

Pay Per Click (PPC) advertising is an extremely effective and measurable advertising channel that can send a flood of targeted traffic to your website. The real beauty of PPC is you can set up a campaign and have your ads live (shown to your target audience) within a half hour! Also, you only ever pay when someone clicks onto your site and thus enters your site. SEO Ladder offer PPC management services and we have got some real PPC experts within our team delivering very high ROI figures for our clients.

PPC should be a key component of any digital marketing strategy and we strongly advise all clients to have launch a campaign, if they haven’t already done so. One of the strongest arguments for PPC is to secure the 1st positions of the paid search listings for your brand terms – this will avoid other competitors ‘hijacking’ on your brand terms, i.e. when someone searches for your brand name, your site needs to appear in front of them!

Here at SEO Ladder, we realise the sheer importance of PPC and the obvious complexities that surround it. We offer specialist PPC management services geared towards maximising the ROI for our clients. We take a strategic approach and liaise with clients during all stages. Our management services include:

  • Comprehensive keyword research to identify the most relevant keywords for your business. For some of our clients, the keyword lists runs into the thousands!
  • Creation of a highly organised and structured account, making sure appropriate ad groups are set up.
  • Creation of effective ad copy, focusing on attaining high Click Through Rates (CTRs).
  • Advice and recommendations on landing pages to maximise conversions.
  • Web analytics monitored on a daily basis so as to make best use of the budget. We look at a number of key metrics, e.g. average cost per click (CPC), Google quality score, conversions.
  • Regular reporting that will highlight our work and project progress.

But with so many PPC management providers out there, what makes us different? The following are just 5 reasons why you should choose us:

  1. Control and transparency over your budget – we will firstly help and advise on a suitable budget taking into account your objectives. Thereafter, we will be as up front as possible and make sure all work is transparent and accountable.
  2. Experience in maximising conversions – at the end of the day, our clients don’t really care about our careful and meticulous keyword research, extensive thought on landing page maximisation, but more on tangible conversions. We realise this and have thorough experience in producing exceptional ROI results!
  3. Hands on PPC management – although we do use various automated bid management tools, we make sure there is a dedicated person reviewing and monitoring your account on a daily basis.
  4. Multi-Territoryand Multi Lingual campaign management – some of our clients have global operations and so we help then set up campaigns across multiple territories and in different languages. We can do the same for your business.
  5. Advanced Reporting – we pay a close attention to detail when producing reports for clients and are flexible in tailoring the reporting format for each clients needs

PPC is critical for any online business but it is very easy to waste money, if you do not know what you’re doing. We have the experience and professionalism to both set up and manage your PPC campaign.

Get in touch today and Request a quote for our PPC Management services

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