Now before you turn your head and say ‘here comes another one of those boring link building guides’ allow me a few moments to explain why this article will be different. We already know there are lots of comprehensive and up to date guides on link building written by industry experts – conduct a simple search like this one and you’ll be able to find a whole host of them. But there are very few articles out there providing a clear and easily understandable ‘running example’ to demonstrate the theory. This article aims to bridge that gap and will hopefully … Continue reading →

Whether you are in the SEO community or not, there is much debate about which niches are the toughest in SEO terms. If you were to ask the common Internet Marketer this question, they’d probably murmur the same thing: credit cards, mortgages, gambling, weight loss and make money online, amongst others. So without murmuring the same thing, let’s look at this issue a little further. Firstly, when we say “toughest” we are talking about competition, i.e. the most difficult markets to rank keywords on page 1 for organic listings. Without digressing too much into the fold of niche/competitor research let … Continue reading →

The topic of this post is somewhat different to the topics usually explored through this blog; nonetheless there are some good lessons to be learnt. Quite often we turn away potential clients/advertisers purely because of what industry they are in – the notoriously stigmatised gambling industry. There are very few bloggers who would accept a gambling link on their site nor indeed write about it. This led us to think more deeply about the industry and to explore the challenges faced. The main objective was to step into an arena where the most advanced SEO practitioners operate and see what … Continue reading →